The Nike Chosen Sessions Roundup
So the lines are closed, the votes have been counted and independently verified, and we can now reveal that Andy Nudds DID NOT win the Nike Chosen Series’ AM Prize. He came close – like 2 votes in it for the final vote off, but he impressed a few pro-types with his riding and that’s some consolation we guess.
There will always be complaints about Facebook/online voting – we’ve been guilty of it in the past – we came a cropper, learnt our lesson from it & vowed never again.
Looks like Nike have just done the same – you can’t blame them, after all they’ve got to show the production is working and reaching a measurable audience, especially when you’re pumping that amount of cash into a project. On the face of it, Facebook seems like the ideal choice – secure voting equals no cheating, one vote per person etc, etc.
But when it turns into a shit fight with riders pleading for votes, in turn being joined by everyone else – friends, blogs, mags, team managers et al pleading for votes, then times it by three over three consecutive days it gets 1 – desperate, 2 – embarrassing and 3 – counter productive. I think Nike may have realised this during day 1 of the vote off, but they can’t backtrack once an idea is in motion.
In my opinion, Nike should be applauded for their efforts with the Nike Chosen Series – they’ve been around the world picking up the best AM riders they can find in each country, brought them together to ride a groundbreaking unique setup with some of the best riders in the world. The riders then voted their favourite. This – at face value – is a killer format.
On a base level this is enough & would earn Nike respect and kudos throughout the snowboarding world – who else is doing anything like this? But when you add in endless teaser and daily edits, sketchy incomplete rider edits, an unfamiliar (and buggy) web interface, facebook spam and generally making a nuisance of yourself online I fear the effect this time has been a negative one.
Let’s hope they learn from it and continue to support legit snowboarding and snowboarders as they have done in the past.